In a crowded marketplace, standing out can be a monumental challenge.
We specialize in crafting strategic narratives that carve out a distinctive niche for your brand within its field. Our messaging and positioning services form a unifying foundation for all your marketing efforts, setting you up for exponential growth.
Develop Messaging + Positioning
Our positioning services help you precisely articulate what differentiates your business in the market clearly, consistently, and effectively. Our brand messaging services help you define how your company will deliver its value proposition and communicate its business values externally.
Create Formative Content
We create formative content that is both rooted in and guided by the positioning, messaging, and strategy behind it. We typically begin the content creation and revision process with the company website: your calling card to the world.
Our positioning services enable you to articulate what sets your business apart clearly and efficiently. We use competitor analysis and stakeholder interviews to gain a deep understanding of your company and use that to create a winning positioning strategy.
Let us help you define how your company delivers its value proposition and communicates its values externally. Our collaborative approach distills your mission, vision, and differentiators, uncovering & hidden customer pain points and motivators that we can use strategically.
Our messaging and positioning services establish a unifying foundation for all your marketing efforts. This means consistency and effectiveness in all company communication & content creation, which is at the heart of effective marketing.
A content audit
Competitor analysis
Stakeholder interviews
Customer interviews
Messaging framework development
Content creation
Beta testing
Learn about our streamlined service packages for startups.
Unlike generalist agencies, we excel in crafting messaging tailored to niche B2B audiences.
With deep subject matter expertise in commercial real estate, proptech, financial services, and their intersections with climate tech and SaaS, we can help you create a brand that stands the test of time.
Our decade-plus journalism experience shines through in our ability to extract valuable insights from interviews, synthesize research data effectively, and simplify complex products and services to evoke emotions.
Roberta Bosfield, Founder and Managing Partner, Rawson Square CRE
"I worked with Hannah as I was preparing to announce the launch of my real estate investment and strategy platform, Rawson Square CRE. She served as a messaging and positioning coach, guiding me with frameworks and feedback to identify what differentiates me and my business and how to position it in the market in an authentic way. It's helpful to have a partner who is an expert in the thought process to ensure my message is clear. I highly recommend that other founders work with Hannah to learn how to develop messages that resonate and achieve your strategic messaging & marketing goals!"
Experienced Team
Forrester Certified in B2B marketing
M.A. in Journalism
Industry Specialization
Award-winning Marketing and Writing
Thought Leadership Focus
B2B Marketing Leadership Experience
Content Expertise
Women-owned Business
Here is the next step.
In a free consult call with relevant stakeholders, we learn about your business goals, target audiences, and timeline. Then we deliver a detailed framework for brand success.
