Magdalene Marvin,
Senior Manager, Integrated Marketing,
North America, Avison Young
"Hannah is an authority on all things branded content.
We hired her to help create the fall edition of our corporate magazine, Viewpoints. Her deep thought leadership and content strategy background and the depth of her knowledge of commercial real estate helped us plan and create assets for the magazine that positioned our people as true thought leaders.
Hannah was able to take a broad topic, interview SMEs on it, and come back with sharp story angles that most resonated with the questions our clients and prospects are asking in the present moment in the market. Then, she wrote the chosen articles to perfection. We're so happy with the end product, which has resulted in a successful campaign, including earned media as a cherry on top.
It's impressive how easy it was to make this happen. I usually have to 'hand-hold' vendors, but not with this team.
In the first month since publication, this issue has seen a 57% increase in pageviews and 91% increase in unique visitors, compared to our last issue in the same time period. The press achieved by one article, in particular, helped bolster these numbers, which wouldn't have been possible without Hannah's strategic storytelling to get the attention of media partners.
Can't wait to do it again for our next publication!"