Solopreneurship in Content Marketing and Thought Leadership… Behind the Scenes
I was recently interviewed for How Solopreneurs Operate, Damian Ghigliotty’s weekly LinkedIn magazine that spotlights entrepreneurs who are building businesses on their own.
Damian and I regularly crossed paths back in our commercial real estate journalism days. We were senior editors at the same real estate magazine at the same time, but on different coasts. Now, we’re friends who are both business owners running micro-agencies that serve commercial real estate and B2B clients. I cherish our conversations about the big wins, the tough challenges, and everything in between.
If you want a candid look at the life of a solopreneur – with all its stresses and successes – read on. I talk about the challenge of balancing client work with growing the business and how connecting with people doesn’t necessarily mean wowing every person you meet at an event or mixer. But most importantly, how much of moving forward means looking back, too.
How Solopreneurs Operate: Hannah Miet of Hannah Miet Consulting
Hello, everyone!
How Solopreneurs Operate is a weekly Q&A series and collaborative platform for independent business owners to share useful info and expand the conversation around solopreneurs as a growing economic force.
There were 5.2 million small business applications filed last year in the U.S. 🇺🇸, following 2023’s record 5.5 million. Among these new founders are a rising number of nonemployers who operate profitable companies on their own.
Meet Hannah
Today’s guest is Hannah Miet of Hannah Miet Consulting LLC—a boutique content strategy and thought leadership agency based in Los Angeles, California.
Hannah has launched and built new things within companies throughout her career. She long had the urge to start her own business.
“That entrepreneurial itch was always there in some form,” says Hannah. “But before 2022, there was always a grounding voice in my head saying, ‘It’s not time yet.’”
Hannah had been focused on one industry—commercial real estate—for almost a decade in 2022. She had worked in-house at JLL and other firms and covered the industry as a journalist at The Real Deal and Los Angeles Business Journal. Fun fact for art lovers: Hannah also worked as a features editor at TheaterMania.
“I’d seen almost every side of the table in CRE, and that made me feel ready, or at least ready enough, to take the leap,” she says.
It was also a banner year for Hannah outside of work. She married her husband, Shari, and they bought their house as the pandemic subsided. “A lot happened at once,” says Hannah. “And I thought, in a world where everything was shaken up already, what’s one more leap of faith?”
Hannah quickly created an LLC once her mind was made up. She scored her first client by checking in with everyone in her network. Those kinds of check-ins are where most of her work comes in, she says.
Please welcome Hannah and join the conversation!
Thanks for your time, Hannah. What does your business focus on at its core in 2025?
At its core, the business focuses on marketing the expertise of leaders in commercial real estate. I interview these brilliant founders, heads of research at big companies, or subject matter experts in the industry, and tease out the ideas that are fresh, new, and actually helpful—the ones that best demonstrate their expertise. The ones only they could tell.
Then I craft white papers, bylines, research reports, etc. in their voice and back it up with research. I have a content strategy background, and a lot of my work involves helping companies drive their marketing with this kind of thought leadership. I also help companies build content teams, develop style guides and a brand voice, and identify the best stories their organization can tell.
That goes side by side with my messaging + positioning coaching and consulting engagements. I help solopreneurs, fractionals, and other leaders define how they are different and where their unique lane is in their market. Once we have that lane, it’s all about owning it—demonstrating their expertise through content.