FAQs
What sets you apart?
What makes us unique is the combination of journalistic experience and Forrester-certified B2B content strategy expertise. We are not generalists. Our subject matter expertise includes commercial real estate, finance, fintech, and proptech.
Can you handle projects of all sizes?
While we are currently a small team, we accommodate larger projects by tapping into our founder's partner network of top professionals with journalistic and B2B marketing experience sourced from her years in leadership roles. Feel free to contact us with any questions regarding your project.
Why is thought leadership content beneficial?
Thought leadership is authority-building content. It positions you as an expert in your industry while engaging and persuading your audience. It fosters trust, increases brand recognition, and ultimately drives leads and growth by establishing your company as the go-to resource. Learn more about thought leadership strategy.
Thought leadership—in this economy?!
We’re certainly in a time of macroeconomic uncertainty. Thought leadership content is often one of the first cost centers to get the axe when B2B companies cut costs. But it is shortsighted. That’s because thought leadership content becomes more potent in a recession, during which prospects conduct more research before committing to a purchase. In a study of B2B decision-makers by LinkedIn and Edelman, 60% said thought leadership content directly led them to a buying decision. It also builds medium- to long-term- brand awareness, associating a company and its SMEs with excellence. During the Great Recession, many B2B companies reduced their marketing departments to a shell, only to find their competitors that prioritized thought leadership writing were top-of-mind to prospects on the other side.
What’s your typical process for working together?
Our process begins with thoroughly understanding your business, goals, and target audience. From there, we develop and execute a customized content strategy, leveraging our journalistic skills and industry expertise. We work closely with you to ensure the content aligns with your brand's vision. Learn more about our process.
Do you offer ongoing marketing contracts or relationships?
We encourage contracts for ongoing work and offer a discount on our hourly rate for retainer contracts.
How much do your services cost?
With 15 years of writing and high-level content marketing experience, Hannah brings a wealth of knowledge, skill, and strategy to every project. Our rates, which start at $2,800, reflect her proven track record in the industries she serves and her commitment to delivering exceptional results. Learn more about rates.
How does the billing process work?
The billing process depends on the specific services and engagement model that’s right for you. We offer flexible options that can be customised to meet your business needs. This includes project-based billing for a single asset, project-based billing for a package of multiple assets, retainer agreements, or hourly rates, depending on the scope and duration of the project. Individual assets are billed at the completion of the project. Hourly work is billed bi-weekly. Packages and retainers are billed before the work kicks off.
Do you create SEO-first content and content strategies?
No. We put your target audience first. Let us explain. As experienced content strategists, we know how fast Google’s algorithm changes and how intuitive it is becoming. While businesses used to write for SEO alone, this won’t work today. Now, Google ranks content that is crafted for a human audience ranks higher in search. It’s great if it contains keywords and other elements that make it popular with search engines–as long as it isn’t written entirely for them. More importantly, reaching the smaller group of B2B buyers with a need for your product or service is more important than reaching the masses. Especially if that content markets your expertise, building authority and trust in your brand. Learn More