SEO Content Retainer for a B2B MarTech Company

Emplifi saw 3,600% organic traffic growth on refreshed content

Emplifi, a B2B SaaS company, needed an SEO content partner who could refresh and improve existing content, generate new reports and blogs, and manage complex internal linking and anchor text requirements without turning their brand voice into keyword soup.

Through a two-year SEO content strategy and writing retainer, HMC drove a 3,600% increase in organic traffic within three months on optimized content.

CLIENT

Jordan Lukes,

Director of Corporate Marketing and Content, Emplifi

SERVICE

SEO content strategy and writing retainer

IN THE CLIENT'S WORDS

“I had an excellent experience working with Hannah and her team. The content they created increased awareness of and confidence in our brand. We were able to increase SEO keyword rankings as a result of Hannah’s content, which used the right anchor text and internal links. Her work hardly ever required any edits, which is rare, and I work with a lot of writers.”

Background

Emplifi wanted to increase brand awareness and search visibility.

The brand needed a done-for-you SEO content program led by:

A content writer well-versed in the ever-shifting social media landscape who understood technical SEO requirements like anchor text and internal linking structures.
A partner who could improve and expand their existing content library while strengthening their brand voice.
Press-ready drafts that required little to no editing from a busy in-house team.

Selection of blog posts created by our team

Solution

HMC functioned as an SEO strategist and writer for Emplifi’s content program. The work focused on:

Refreshing older content to align with evolving search intent and priority keywords — bringing each piece up to date and improving clarity and readability.
Optimizing internal linking and anchor text usage to better support Emplifi’s broader SEO architecture.
Creating new, strategically selected articles and proprietary reports to increase Emplifi’s visibility around high-intent topics.

Page from the consumer survey presentation: 'Social Engagement in 2025'

Portfolio

HMC-penned blogs and reports for Emplifi include:

The Social Pulse: A consumer survey: Social engagement in 2025

Mastering the Instagram algorithm: Strategies to boost your reach

Social media marketing for hotels: The ultimate hospitality playbook

Social media marketing for sports teams: Engaging fans and building brands

5 steps to create an effective social media style guide

Results

FIRST THREE MONTHS
3,600%
Increase in organic traffic
A dramatic surge in organic traffic on refreshed content, demonstrating the immediate impact of strategic SEO optimization.
SEARCH PERFORMANCE
Measurable improvements in keyword rankings
Significant gains across priority search terms relevant to their category, improving visibility and discoverability for target audiences.
OPERATIONAL IMPACT
Significant reduction in internal editing time
Reduced time spent on oversight by managing leaders, streamlining the content production process.